Good technology starts with knowing who will use it, on what, and where. Building in Zambia has taught us to design for the real world, not the ideal one.
Design for the device in the hand
Most visitors arrive on a phone, often on a modest connection. Light pages and clear layouts are not a compromise; they are the product.
Respect how people already work
Mobile money, WhatsApp and printed quotes are part of everyday business. The best solutions fit into those habits instead of asking people to abandon them.