A logo is the signature on a letter. The identity is the whole letter: how it sounds, how it looks, and whether you trust it by the second paragraph.
Decide what you want to be known for
We begin with words, not shapes. Three honest adjectives about your business guide every colour, typeface and photograph that follows.
Build a system, not a pile of assets
A palette with defined roles, two typefaces that work together and a handful of layout rules will keep your brand consistent long after the original designers have moved on.
- Logo variants for light, dark and small sizes
- A colour palette with accessible text pairings
- Templates for the documents you actually send